Depending on the author's purpose, their messages can now be conveyed in different ways, e.g. videos on YouTube for self-publicity. For example: KokoKaina used YouTube to upload her own music videos and was then discovered and signed to Brushfire Records (KLue, 2008).
Someone You Used To Know - KokoKaina
Source: YouTube.com (2008)
Source: YouTube.com (2008)
Newspapers have also began to produce online versions, with some charging for viewing and some free for all. This makes it easy to backtrack and refer to archives. For example, The Star Online which provides free access to the public. The online newspaper has several different sections such as the Star R.AGE Blog and In-Tech.
The Star Online
www.thestar.com.my
www.thestar.com.my
References
Chan S., Online Explosion, KLue Online, viewed 11 Novemeber 2008,
<http://www.klue.com.my/articles/664-Online-Explosion>
Someone You Used To Know - KokoKaina, YouTube.com, viewed 11 November 2008,
<http://www.youtube.com/watch?v=bqR3D1pr9_Q>
Walsh M., 2006, The ‘textual shift’: Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.
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