It's not difficult to get annoyed at the sight of advertisements nowadays. In print, they're still and disposable. But when it comes to online advertising, you get a vast array of different types of advertisements.
There's the roll-your-mouse-over advertisements that would enlarge, blocking your view on the desktop (usually found on Windows Live Messenger and Hotmail.com), there's the blinking banner that would scream You've Won A Million Dollars!, and also the one that would appear in the middle of an article you're reading intently. Annoying or not, these advertising companies gain profit through it. In fact, these advertisements are sometimes relevant to what you need and want. Out of a million different interests on advertisements, you somehow come across what you are keen in.
For example, you're an avid Transformers collector. You're on Facebook and you see this annoying advertisement on your right panel only to realise you've clicked on it just because XL Toys, a collector's shop, is having a massive sale. Any funny enough, you're on a networking site. You have your details keyed into the system. Is a third party accessing your information, hence feeding you these advertisements they know you'd click?
Source: Facebook.comWhat is behind this? Think AdSense for example.
Source: Google Adsense
In an interview with ABC, Rex Wong who is founder of the company gave a little insight on this issue. He said that it would be a good thing for both consumers and the client (to the advertisements), because consumers would not see things that they do not want to buy but the other way around instead. "It's not that people don't want to watch ads, I believe, it's that people want to watch ads that interest them" (ABC.net.au, 2008).
An ongoing debate about personal information stored online has sparked compliants against MySpace and Facebook too, because the question on privacy has been raised. However, there are companies who do not bend unspoken/spoken rules, such as Nuffnang and Advertlets in Malaysia. Placed on blogs by blog authors, these advertisement are skewed to the genre and content of the blogs.
An ongoing debate about personal information stored online has sparked compliants against MySpace and Facebook too, because the question on privacy has been raised. However, there are companies who do not bend unspoken/spoken rules, such as Nuffnang and Advertlets in Malaysia. Placed on blogs by blog authors, these advertisement are skewed to the genre and content of the blogs.
References
Social Networks and Online Advertising, Media Report, ABC.net.au, viewed 11 November 2008,
<http://www.abc.net.au/rn/mediareport/stories/2007/2124221.htm>
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